research-backed nutrition for NZ Farmers

It all starts in the gut.

SEE THE ON-FARM RESULTS

Hear from Kiwi Farmers with increased production

FORMULATIONS SPECIFIC TO YOUR FARM

Tailored Mineral Mixes for NZ Farms

Nail gut health, get results.

When gut health is compromised — by mineral gaps, pasture shifts, or seasonal stress — you see it in growth, resilience, and future production.

Ruminate is built on rumen science. We track research from Cornell, Penn State and Iowa, then translate it into NZ grass-fed, pasture-based systems — with practical, on-farm nutrition that animals actually respond to.

Stronger weaner growth and fewer setbacks starts here — and it’s one of the biggest levers for lifetime milk.

The Doc Taylor® Programme

A lot of farmers are overspending on minerals their herd doesn't need — and going short on the ones it does.

The result shows up as metabolic issues, poor reproduction rates, and herd condition that never quite reaches its potential.

The problem is, without the right data, it's nearly impossible to see where the gaps are.

That's what the Doc Taylor® programme solves. Your Nutrition Specialist runs your farm's data through our software — feed inputs, pasture quality, herd stage, production targets — and builds a clear picture of exactly what your animals need, what they don't, and what the gaps are costing you per cow, per day.

Then they come back every 4–6 weeks. Same specialist. Your farm. Adjusting the plan as conditions change.

No guesswork. No generic advice. No charge.

“Production is very good - by far the best production the farm has ever seen.”

Troy Kuter

"At our first nutrition assessment we set a goal of reaching 500 milk solids, and we’re achieving that now." (one season)

Alan Bennett

"Our first season with Ruminate was our best production year during one of the worst seasons I’ve experienced in 20 years of farming."

Jason Turner

"The farm right now is exceeding expectations. We’re producing so much more than we’ve ever done."

Trevor Dawson

We believe we are getting very good bang for buck using Ruminate , overall reducing our rearing costs and giving us much better outcomes."

Willy Muir

The about us, is actually about you.

Ruminate started in 2016. Two mates, a farm shed, and a blue concrete mixer. Alastair and Jack had identified something the NZ farming industry was missing — a nutrition company that combined world-class research with a genuine understanding of what it means to farm in New Zealand.

In the first four months, they produced 38 tonnes of product (in the concrete mixer!).

Today, Ruminate Nutrition Specialists work alongside dairy, sheep, beef and goat farmers across the country — and the approach hasn’t changed.

What matters most to us is your results.

Your production. Your herd. Your farm.

Getting nutrition right translates to

  • Boost in Production

    Increased milk, improved feed conversion, sustained peak lactation

  • Superior Repro Outcomes

    Higher conception rates, reduced empty rates, shorter calving intervals

  • Optimised Animals

    Better body condition scores, stronger immunity, reduced metabolic challenges

Find what works for your farm.

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    Off-the-shelf support

    Quality minerals and electrolytes, available at Farm Source and stockists nationwide. No programme needed — grab what you need, when you need it.

    See the range
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    One bag, your spec — Rip 'n' Tip®

    Know what your herd needs? We blend it into one bag. Less handling, less waste, exactly the right spec for your farm.

    See how Rip 'n' Tip® works
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    The Doc Taylor® Programme

    A free nutrition review and specialist on-farm support every 4–6 weeks, built around your operation, your herd, and your goals.

    Get your free assessment